One of the visitors to my site, who is also a friend of mine, asked me whether he needs a website if he wants to make money online. He is very much interested in creating a passive income stream online but is not sure about the need for a website.
I told him immediately that the answer is yes. A website is the most vital tool to assist you in making a success in an online business venture. You cannot do without it. There is no alternative if you want to get into affiliate marketing, which is the low-cost starting point for most people who want to make money online, then a website is indispensable. I explained to my friend that a website is to an online business what a storefront is to a brick-and-mortar business in the real world.
Below are the reasons why you really need a website:
- Website is a store-front
- Website is an information board or wall to showcase your products and services
- Website helps you achieve higher search engine ranking
- Website helps you build dedicated client base
- Website helps your digital marketing efforts
- Website meets customer expectations
- Website can host training materials for your staff
- Website allows you to create customer testimonials easily
Website is a store-front
The first reason why you need a website is that any online business, like affiliate marketing, is all about building an excellent business reputation and this can only be achieved by creating a beautiful, credible and professional-looking site. If your website is easy-to-use for the people visiting your site, then your visitors will be attracted and encouraged to click on your affiliate links of the products and services you are promoting on your site. That is how you make money online because they made purchases by link-clicking and it happens because you were able to satisfy the need of your website visitors.
Website is an information board or “wall” to showcase your products and services
Another reason why you need a website is that you need a “notice board”, a space (or wall) in cyberspace where you will write or publish articles that will be useful information which people are searching for. So you need to fill up your web pages with relevant, original and helpful contents because lot of internet surfers are online searching for information, not primarily looking for goods and services to purchase. Thus, they are attracted to web pages that has relevant and helpful information. That is why there is a popular saying, “Content is King”. This is due to the fact that your website content is what will make you trustworthy. It helps your site visitors to recognize you as an expert in the topic you are writing about. This will, in turn, make them to trust your opinion on the products or service that you are trying to put forward to them on your website. Please note that you can use images, videos or downloadable PDF files on your website to help your customers buy your products and services.
Website helps you to achieve higher search engine ranking
In the online world, there are search engines that direct people to relevant information that will answer their questions. As of the time of this write-up, there are over 3 billion internet users in the world, which is about half the world population. The Google search engine receives 5.6 billion searches per day as of 2018. If your website is ranked on first page on google, then your business is in good hands as you will be having loads of visitors sent to your website by Google.
Website helps you to build dedicated client base
By posting relevant and helpful articles, you will mark yourself out as a reputable and knowledgeable person within the field. This will make you a dependable endorser of product or service you are promoting. As you establish a decent name, you will be building up an avid client base. Everyone knows that a dedicated client base is the life blood of any online business including affiliate marketing.
Website helps your digital marketing efforts
Once you determine to make money online, and has decided to start off by doing affiliate marketing, you will need to get involved in some form of marketing efforts in order to achieve your results. You will need to employ every available methods to encourage potential customers to come to you. So you need a website for them to come into. You also need to motivate them to click on the affiliate links on your site and then move to the subsequent site you are promoting.
Website meets customer expectations
Your business’ customers are likely expecting you to have a website. Any type of business that hasn’t got a website is not expecting that customers will rate that business very highly. So, if not for any other reason, a website is needed just to meet the expectations of today’s customers that always check out things online.
Website can host training materials for your staff
One other reason why you need a website is that it can be a useful storage space for recruitment and training documentation. It is possible to create such webpages that are only accessible by entering some security passwords. It can be a useful resource for employee coaching and mentoring because you can load images and videos so that your staff can learn at their own pace.
Website allows you to create customer testimonials easily
Once you have a website, it makes it easier to gather excellent testimonials from past happy customers of your business and display them on relevant pages to help your marketing efforts. These feedbacks from your previous customers is normally accessed by potential clients and it is very well known that they do influence positively the new people who want to patronize your business.
My recommendation to you is that you really need a website if you have decided to do any sort of online business, even if you just want to earn a few extra bucks online.
Please CLICK HERE to join Wealthy Affiliate University Free Starter Program and start learning, at your own pace, how to build a beautiful, professional-looking, profit-ready website.
You can also read my detailed review of the Wealthy Affiliate University
There is also another post here titled, “How to learn to build a website for free“
You can learn more about passive income by checking it out in the wikipedia: https://en.wikipedia.org/wiki/Passive_income
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Have a nice day.
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