4-Step Secret To Online Business Success - Passive Income Gigs

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Passive income is income that requires little to no effort to earn and maintain: it includes rental income, royalties, etc.

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4-Step Secret To Online Business Success

In this post I want to tell you the four steps that lead to success of any online business.

I have been wondering for many years how very few online entrepreneurs achieve great success in online business until I discovered the four steps that most high-flier online businesses have taken to arrive at success.

4-Step Secret to online success

  1. Find your niche or interest
  2. Build your website around your niche
  3. Drive traffic to your site by attracting visitors
  4. Monetize your site and start earning revenue
4 steps to online business success

I told you it is not complex. It is straight forward. It is the pathway to success online. I will now give details so that you and I can agree that this method is the the best route to online business success.

Step 1: Find your niche.

This first step is that you will need to find your area or segment of the market. It is called your niche. It is your passion.

To find your niche, you will need to ask yourself some soul-searching questions to help you to determine your niche. The questions will include: What are my hobbies? What are the topical issues that I love to discuss with friends, colleagues, and family. I hope you have got the idea.

Finding your niche is vital because you will be writing your blog posts on topics of your niche. You will need to write regularly: daily, weekly or monthly. So it must be a topical issue that you really love so that you will be able to create website content easily and the articles will be valuable information for your site visitors. Your niche may be about gardening, fishing, cooking, pets, music, pregnancy, etc. Niche topics may also be abstract topics like “making money online”.

Another important method to determine your niche is to ask your yourself if there’s a topic that you are passionate to learn. This point highlights the fact that you don’t need to be an expert on a topic before you select that topic as your niche. You actually become an expert as you read up and write your blog post as years go by.

There are many videos online that can help you select your niche. In fact, there is a very good tutorial video that is titled, “Choosing Your Direction – It Starts With a Niche!” which you can watch to help.

I will now discuss the next step about building your website.

Step 2: Build your website around your niche.

This step is the actual purchase of a domain name and the building of your website. Your website will have pages and posts.

Your website can also be called a blog. This is because unlike typical websites that are static in nature because it has pages whose content are not updated regularly, your blog will be dynamic with fresh frequent blog posts.

So you will be writing articles about your niche and uploading them to your site.

The most common platform for building website is WordPress.com. It has every tool you will need for building your site.

If you think you need help in building your website, you may need Site Builder feature from Wealthy Affiliate platform. This will give you access to the most advanced, yet simplistic website platform in the world from the industry leaders in the website development space.

Your website should be able to create value for your site visitors as I will explain in the next topic.

Step 3: Drive traffic to your site.

Once the website is up and running, you will need to drive traffic to your site. This means that you need to get loads of visitors to your site. There are many ways of getting web traffic to come your way.

Traffic to website

You can use social media like Facebook and Instagram. You can also do SEO (Search Engine Optimization). Another option is to pay for traffic using PPC (Pay Per Click). I will explain details of each of these to you now.

If you want to get the big search engines (Google, Bing and Yahoo) to be able to FIND your website, then you have to do search engines optimization (SEO). This is the best route to driving traffic to your site because it is FREE. You do not need to pay anything as you will just follow instructions and do things so that your site will be SEO ready and the search engines can find it. Please note that own over 65% of all search traffic and also 95% of all mobile searches. That is why we must, as a priority, optimize our site for Google search engines.

But you may be wondering we want rankings in the search engines. The reason is that website Rankings means you will get targeted traffic which in turn will get the income or revenue. Like the experts say in this industry, the rankings are the first step in creating an online revenue stream.

Step 4: Monetize your site.

This last of the four steps is about making money from your website. Making money online is much easier once the website has plenty of visitors.

monetize yourwebsite

Please note that without a website, without contents on the site, and without web traffic, the making money online, will not become a reality.

Once you have good traffic on your site, making money is the easy bit. The traffic, is like audience, in your online show. They arrived at your “show” or “gig” because they need information or solutions to their problems and some of them will be ready to “buy” stuff that you have to “sell”.

The number of people searching online is huge. It is recorded as 3.75 billion as of 2018. Only a tiny fraction of this lot will earn you a revenue once you help them to achieve their goal of visiting your site.

Monetizing your site has many streams. You can ask Google to put ads on your site so that Google will pay you for the number of your visitors that viewed or clicked on the ads.

You can also insert affiliate links to other websites on your site so that you can get a commission if your visitors click on the link and then buy a product.


I hope you have learnt the secret of making money online that I have described in this four steps to online business success: niche, website, traffic and then revenue.

You can learn more about passive income by checking it out in the wikipedia: https://en.wikipedia.org/wiki/Passive_income

I will also suggest that you read my other blog posts below to learn more:

Passive Income Ideas For Beginners
How I discovered one of the best online Passive Income Opportunities.

Please CLICK HERE if you need more help from me because I am currently offering one-to-one conference call for a limited time to my visitors who request extra step-by-step hand-holding guide.

Please do leave a comment for me or ask a question if you need help in getting through these steps to online success.

Have a nice day.


Chris is an affiliate marketer based in Bolton, in the north west of England, United Kingdom.

16 thoughts on “4-Step Secret To Online Business Success

  • Making money online with a business has to do with this secret 4 formula and if one can maximize this information well, success is surely guatwnteeed with owning a business online. Firstly, niche is very germane and picking the right niche to build the website on would surely spell success for an individual marketer or blogger. Over time, driving traffic to it with worth while contents would definitely lead to conversions through the various monetization techniques and conversions leads to more money. Thanks

    • Hi Mattias,
      Thanks for reading my post.
      I am so happy that you enjoyed it.

  • Thanks for sharing this really nice post. The zeal of so many people to make money online keeps growing by the day and the online business world records lots andblots if new members on a daily. However making money o line doesn’t really come easy as most people se it as we all have to do lots of work to get that money and the process you have you have stated here would be the same process anyone would give to a newbie. I’ll gladly ask anyone who wishes to make money online to follow these steps.

    • Hi Chloe,
      Thanks for reading my post.
      I am so happy that you enjoyed it.

  • The steps are straight forward but I think the process itself is a bit more complicated. All of the steps are easy but I think what most people find problem with is that traffic. That is the whole thing that makes an online business to be complex. Of course it is very much achievable but it can take several months before one can get enough traffic to monetize a website. It is no easy task but once you can figure it out, the opportunities are limitless.

    • Hi Jay,
      Thanks for reading my post.
      I am so happy that you enjoyed it.

  • I’ve been in this kind of state before now, when I started doing online businesses, I had some people I was looking up to and I always wonder how they were able to make such millions just from these businesses that looks so normal, as years ran by I started discover in some secrets and must say they are just like and me as mentioned in this article. The secrets are the most important things to take note of in online businesses and I believe it’ll help a great deal. Thanks for sharing such an awesome article, its really educative.

    • Hi Jones,
      Thanks for reading my post.
      I am so happy that you enjoyed it.

  • Becoming a success in any business venture online is formulated around these 4 secrets that you have mentioned in this article and if they are well utilized and adhered, the success rate would be really massive. Since all online business are encouraging you to own a website, hence building the website to suit the business model is the first and most important aspect and after that, you can think of investing more time to providing worthy contents and doing the proper SEO marketing to get web traffic and over time, one can maximize the potential of the website by simply monetizing it. With this, one is sure to starting stacking up passive income from the promoted products. But then, this is very time consuming and it requires diligence and patience to make it in this line of business.

    • Hi Rodarrick,
      Thanks for reading my post.
      I am so happy that you enjoyed it.

  • I have heard alot about the chances of making money online and I really intend to go into it. Recently I have been missing out on so many things in the lives of my family because of work and that’s one majors reason I am considering work from home. So far two things keep coming up anywhere I read about making money online which is having a website and a profitable niche. How do someone pick a profitable niche?

  • Hi Chris,

    Since 2008, I tried to make money online, but nothing went on my way. I tried programs like Paid To Click, Get Paid To, Captcha Typing, Ad Posting, Email Reading, Data Entry, Online Surveys, Transcription, Tele Calling, Virtual Assistant, Content Writing, etc.

    I am not saying I didn’t earn any money from the above programs but I earned pennies. Also, I lost $4000+ trying different programs and products (2008-2016).

    Finally, I came across the 4 steps you discussed and joined Wealthy Affiliate in September 2016.

    To make it short…

    I am going into my 4th year with WA. Since December 2017 I am a full-time affiliate marketer working from and this is not possible without WA training. The 4 steps you discussed are the secret to make money online and for online success.

    • Hi Paul,
      Thanks for reading my post.
      I am so happy that you enjoyed it.

  • Just to chip in – I won’t put in advertisement so quickly with a new site because I think it degrades the value when your site is still low in traffic. I would rather focus on affiliate sales that yield more conversion than earning pennies from ads. There are some established sites that I follow and they don’t have ads on them either. 

  • Hi Cathy,
    Thanks for reading my post.
    I am so happy that you enjoyed it.
    I appreciate your opinion on putting adverts.
    Have a nice day


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